On March 26, 2026, Utah Governor Spencer Cox signed Senate Bill 287 (“S.B. 287”) into law, establishing a new tax on certain businesses engaged in targeted advertising in the state. The tax, which will be levied beginning January 1, 2027, places Utah among a small but growing number of jurisdictions seeking to tax advertising activity. Overview of the Targeted Advertising Tax S.B. 287 imposes an annual tax on businesses that qualify as “targeted advertising entities,”…